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The Growth Potential of the Refurbished Medical Equipment Industry

The future potential for the refurbished medical equipment industry brightens with each passing day. As clinics in third world countries steadily increase in number, health care providers in emerging markets face the daunting task of sourcing sound medical devices at an affordable price. At the same time, budget-conscious private practitioners in industrialized nations are always in search of a way to stretch their budgets. Companies that specialize in the sale of refurbished medical equipment offer a cost-effective solution for doctors and surgeons who must operate within a tight budget while simultaneously providing high quality care for their patients.

The process of refurbishing medical equipment involves a thorough inspection and testing of pre-owned devices by trained biomedical technicians. In most cases, worn parts are replaced and the device is cosmetically detailed by technicians. Standard accessories are often included with the device and an operators manual is usually provided along with the device. The most trusted refurbishing companies typically ensure that devices meet the specifications set by the original manufacturer.

Professionally refurbished medical equipment is advantageous to buyers for a number of reasons. In addition to the tremendous cost savings that buyers will enjoy, purchasers of professionally refurbished equipment receive a product that meets or exceeds the standards set by the original manufacturer. Doctors and surgeons are able to afford equipment produced by manufacturers that they trust, and they can take comfort in knowing that the equipment has received a thorough inspection by a trained technician. Buyers are also drawn to refurbished medical equipment because the purchase price typically includes a warranty.

Health care professionals are increasingly drawn to refurbished medical devices because they often cost 50% less than brand new devices. For example, a brand new name brand surgical table can cost over $25,000 USD while the exact same model may only cost $12,000 to $15,000 USD in refurbished condition. And because most medical equipment companies only carry brand new devices, the emergence of companies that offer affordable refurbished devices is refreshing to many health care professionals.

With the ability to buy refurbished equipment at a fraction of the cost of new products, doctors and hospital administrators are realizing that they can treat a larger number of patients by purchasing refurbished devices. For instance, the owner of a surgery center can purchase a comprehensive package of refurbished equipment including a surgical table, anesthesia machine, monitor and cautery device for less than the cost of one new surgical table. The same facility could also purchase three refurbished incubators for the same price as one new incubator, thereby allowing them to treat more infants at the same time.

While there are many doctors and surgeons in America who believe in the value of refurbished medical equipment, the largest potential for industry growth lies in the increasing demand for refurbished products by medical professionals in emerging markets. Doctors and surgeons in Africa, Southeast Asia, The Middle East and Latin America are buying refurbished equipment with growing frequency. Many health care professionals in these geographical areas are faced with the prospect of furnishing an entire operating room on a shoestring budget, and the allure of refurbished equipment is often too great to ignore.

The refurbished medical industry presents a cost-effective solution to health care practitioners across the globe. Doctors and surgeons are able to make the most of their budgets and treat more patients by investing in refurbished devices. And as health care communities become increasingly familiar with these benefits of refurbished medical equipment, the demand for professionally refurbished medical devices will continue to grow.

–          Guest Contributor

3 Branding Tips For Small Business Owners

Are you having trouble standing out from your competition? Are you tired of constantly having to compete on price alone? Are you just another “me too” company?

Differentiating yourself isn’t easy. Like most small business owners, you probably have plenty of competition. Convincing your prospects that they should choose you over the rest can be quite a challenge.

But it doesn’t have to be this way.

What’s the answer?

Your brand.

Branding isn’t just for larger organizations. Having a strong and attractive brand is a crucial part of your sales success because it sets you apart from the other companies in your industry. This article will give you 3 branding tips that can drive your company to success.

Identify Your Unique Selling Proposition

You have to have a unique selling proposition that makes your company a more attractive choice for your prospects. A unique selling proposition is one of the main factors that will help you stand out from the rest of the companies in your industry.

A unique selling proposition can be described as a quality of your offering that other companies don’t have. It’s something you offer that most of your competition doesn’t.

Maybe your company does the job better. Or maybe you get it done faster. Perhaps you’re more affordable. Any distinguishing factor that provides a clear benefit to your prospect will help.

Here’s an example.

Volvo sells cars. Their cars do basically the same as any other vehicle; it helps you get from point A to point B. However, Volvo’s unique selling proposition lies in safety. Volvos are seen as being much safer than other cars. People who purchase a Volvo do so mainly because they don’t want to worry about getting injured in a car accident.

Figure Out Your Brand’s Purpose

Along with having a unique selling proposition, your brand needs to have a purpose. You need to stand for something more than just your products or services.

Having a distinct brand purpose will not only make your brand stand out, it will give your prospects something to connect with. Consumers don’t connect emotionally with products. They connect emotionally with brands.

You need to identify and communicate a clear purpose that most people can agree with. It has to be related to the difference you want your company to make in the world.

Here’s an example:

Chipotle sells Mexican Food. But that’s not Chipotle’s only purpose. Through its “Food With Integrity” movement, the restaurant chain only gets its food from farms that are humane. They will not support farms that treat its animals badly.

In addition to that, they focus on getting their food from only the most healthy of sources. When a patron dines at their restaurants, they won’t have to worry about consuming food that can harm their bodies.

That’s what a brand purpose is all about. What does your company stand for? Why? Answer these questions and you will be well on your way to establishing an attractive brand purpose.

Embody Your Brand

Lastly, you need to embody your brand. Nobody will believe what you’re saying if your words and actions don’t line up.

Your brand message needs to be present in each sales and marketing effort. As the business owner, you have to be the personality of your brand. You should be the one who shows this brand personality to your customers and employees.

An example of this is Steve Jobs. Jobs was all about quality and innovation. And he showed it. He wouldn’t tolerate less than stellar work on Apple’s products. It’s the reason Apple has had so much success.

If you follow these three tips, you will build an awesome brand that your prospects will buy into. It’s the best way to stand out from your competition.

Robert F Bernstock Is A Very Successful Businessman

Robert F Bernstock has been very successful in corporate settings. He has a unique understanding of what it takes to succeed in the corporate world, either in the short or long term. Robert F Bernstock has been able to create a history of success that includes leading corporate entities through periods of substantial growth. This despite the existence of a hostile market atmosphere in the form of an economic recession. Robert F Bernstock has been able to accomplish this because he helps to develop new products and services and to expand product lines for global distribution. Robert F Bernstock has an MBA from Harvard Business School, which is widely considered to be one of the top business schools in the world. Bernstock’s career began when he began working with Kraft Foods Inc., where he worked for the next eight years with ever-increasing responsibilities.

Bob Bernstock Has Been More Than Twenty Years Of Experience As A Business Leader

Bob Bernstock has been more than twenty years of experience as a business leader and board member with both publicly traded and privately held companies. He has also served in the federal government in Washington DC, where he held a senior position.  Over the course of his career Bob Bernstock has lived in cities across the United States and in Canada, and has served on the boards of local civic and non-profit organizations.  Bob Bernstock is a graduate of Hamilton College and Harvard Business School.

As a business leader of public companies, Bob Bernstock served as President and Chief Executive Officer of Vlasic Foods International, and as President and Chief Operating Officer of Scotts Miracle-Gro. Additionally, Bob Bernstock was Executive Vice President of the Campbell Soup Company and a general manager with the Dial Corporation. When employed by privately held companies, Bob Bernstock was a board member and the President, and Chief Executive Officer with Atlas Commerce, and the vice president of marketing with United Satellite Communications—the nation’s first direct broadcast satellite service.

Over thirteen years with the Campbell Soup Company Bob Bernstock held a number of management positions. These positions included President and CEO of Campbell Soup Company Ltd-Toronto (Canada), President of the International Grocery Division, and President of the U.S. Grocery Division.

While in Washington D.C. Bob Bernstock served from 2008 to 2010 as President of the Mailing and Shipping Services Division of the United States Postal Service. At the time he joined the Postal Service, this division had annual sales revenue of approximately seventy billion dollars. As President, Bob Bernstock orchestrated and provided oversight for the very successful integrated marketing campaign in support of the Priority Mail Flat Rate box. The tagline for this marketing campaign was “a simpler way to ship.”

Bob Bernstock has been a board member with about one dozen publicly traded and privately held companies. A partial list of these companies includes: First Brands Corporation, Vlasic Foods International, the Pantry Inc., VerticalNet, and Atlas Commerce. As a board member with these companies Bob Bernstock has served on the Compensation, Governance and Audit Committees.

Robert F. Bernstock Has Been Named Executive Officer Of Four Publicly Traded Companies

Robert F. Bernstock is an experienced business leader who has held senior leadership positions for over twenty years in both the private and public sectors. During this twenty year timeframe Robert F. Bernstock has served in several industries including: consumer packaged goods, retail convenience stores, logistics, information technology, and telecommunications.

Robert F. Bernstock has served as a member of the Board of Directors of five publicly traded companies with sales revenue and/or market capitalization greater than $1 billion. As a Board Member he has served several times on the Audit Committee, and over the years has also served as both Chairman and as a member of the Compensation and Governance Committees.

Robert F. Bernstock has also been a Named Executive Officer of four publicly traded companies with sales revenue greater than $1 billion. As a business leader with these companies Robert F. Bernstock has held the positions of President and Chief Executive Officer, President and Chief Operating Officer, Executive Vice President, and Senior Vice President. Additionally, Robert F. Bernstock served as the President of the Mailing and Shipping Services Division of the United States Postal Service from 2008 to 2010. At that time the annual sales revenue was in the neighborhood of $70 billion.

Robert F. Bernstock has lived in several regions of the United States and also lived in Canada. In each community where he lived, Robert F. Bernstock has volunteered and been a member of local civic and non-profit organizations. Robert F. Bernstock received a B.A. from Hamilton College and an MBA from Harvard University.

Robert F Bernstock Is An Expert In Marketing And Brand Building

Robert F Bernstock is an entrepreneur and businessman with many decades of experience as a corporate leader. He has a particular strength in the field of packaged consumer goods, and also has leadership experience in a number of different industries, including telecommunications and information technology.  Robert F Bernstock has also held senior leadership positions with companies that are both private and public.

Among the positions that Robert F Bernstock has held with multi-billion dollar corporations are General Manager, Division President, Chief Operating Officer, Chief Executive Officer and member of the Board of Directors. Over the last twenty years, Robert F Bernstock has primarily been employed by companies in the consumer packaged goods industry headquartered in the United States. He has worked with well-known brands that are house-hold names, and owned by companies like Scotts Miracle-Gro, Campbell Soup Company, The Dial Corporation, and Vlasic Foods International. Throughout his tenure with these companies the  responsibilities of Robert F Bernstock have included: corporate strategy, financial performance, acquisitions and divestitures, cost savings, asset management, supply chain management,  organizational capability, and marketing and sales.

Robert F Bernstock is an expert in marketing and brand building and has had considerable success in the United States and internationally.. He has provided oversight for the launch of more than one-hundred new or repositioned products domestically and in over twenty countries around the world. And Robert F Bernstock has consistently contributed to earnings growth and increased shareholder value at his companies.

Robert Bernstock Has Been A Leader Of Technology Companies

Robert Bernstock has been working in the corporate world since 1974. He has held numerous leadership positions with major companies over the years. This includes Consumer Goods Product Companies like Vlasic Foods International, Campbell Soup Company, General Foods Corporation, and Scotts Miracle-Gro, all of which have owned brands that are household names.

Robert Bernstock has also been a leader of technology companies, including: United Satellite Communications, Inc. MultiMate International, Atlas Commerce, and SecureSheet Technologies.  He also served at the USPS as the President of the Mailing and Shipping Services Division, and was responsible for approximately $70 billion in revenue. Bernstock received his B.A. from Hamilton College and his MBA from Harvard Business School.

Robert Bernstock Began His Corporate Career When He Began Working As An Assistant Product Manager At General Foods Corporation

Robert Bernstock began his corporate career in 1974, when he began working as an Assistant  Product Manager at General Foods Corporation. For eight years, Bernstock worked at General Foods Corporation, in positions of increased responsibility in product management and business planning and analysis.

Robert Bernstock then accepted a position as the Vice President of Marketing with United Satellite Communications, Inc. (USCI)—a joint venture whose major investors included the General Instrument Corporation and the Prudential Insurance Company. At USCI, Robert Bernstock was a key leader who helped in the overall planning and launch of the the first Direct Broadcast Satellite Service in the United States. USCI inaugurated the nation’s first satellite-to-home TV service during November, 1983 in Indianapolis, and by January, 1984 the coverage was expanded to six new markets in the Midwest and on the East Coast.

Over the next 30 years, Robert Bernstock held positions as Chairman, President, CEO, or General Manager with a number of national and multinational companies. These enterprises included: Campbell Soup Company, Vlasic Foods International, Atlas Commerce, the Dial Corporation, Scotts Miracle-Gro, and the United States Postal Service. He also served on the Board of Directors of nine companies, both public and private. These  companies include: Nutrisystem Inc., The Pantry, Inc., First Brands, VFI Inc., and City Barbeque.